Is your brand just a bunch of random posts and messages, or is it one coherent and powerful story?
It took me over a decade to figure out that there was a common denominator between a highly successful entrepreneur, a viable company and a blockbuster film.
And it's not what you might think...
...I interviewed over 300 entrepreneurs.
...I worked as a storyteller and consultant for million-dollar companies.
...I built my own $200K language school.
...I directed plays across Europe and wrote screenplays in the US and China.
So what is the common denominator of success here?
No, it's not a business strategy.
It's not luck.
It's not start-up capital.
It's not an extortionate ad budget.
It's a STORY.
The entrepreneur's personal story.
The brand story.
The screenplay narrative.
It's a narrative that is so powerful, compelling and enticing that the viewer or client just can't resist it.
But - where do you even begin crafting your brand story?
Well, scriptwriters study this for years while entrepreneurs and creators are expected to 'just get it'.
So.... welcome to the second cohort of the BrandStory Bootcamp - a 3-month mentoring programme to help you:
Define Your Voice
Craft Your Brand Story
Scale Your Business
Throughout the 12-week process, you will:
Craft your brand story arc
Clarify your messaging
Learn how your industry leaders use stories to sell
Create your origin story
Understand your customer’s story
(Re)do your website
Learn how to create products and services that are in alignment with your brand story
Devise a 3-month BrandStory Slide Deck, which will translate your stories into products, services and, most importantly, profit
You will also learn storytelling strategies and frameworks to write:
Social media ads
Sales emails
Story posts
Video scripts
Live trainings etc.
Our current cohort of 6 global entrepreneurs is just graduating!
I will be interviewing them in the next 3 weeks so you can hear their success stories (the first interview is on tomorrow, Thursday!).
Want to be in the cohort of the next 6?
The applications are now open and there are only 6 seats, so if you want to join - hurry!
Book in a call with me and we'll do your BrandStory Dissect session:
https://calendly.com/dariuslukas/60min
And no, it's not a sales call - I genuinely despise sales calls.
It's more of a call to go over your current BrandStory and see if we'd vibe well enough to spend 12 weeks together — and more importantly if the programme is the fit for you.
Nov 18, 2020 at 14:03
Is your brand just a bunch of random posts and messages, or is it one coherent and powerful story?
Darius Piraitis
Bali, Indonesia
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