Event

In a purpose-driven-world, driven by a purpose-driven-economy, packaging takes on a whole new dimension. It becomes a representation of the very thing that you are taking a brand stand for. It's how you showcase your unique value to the world, it's what makes you distinctive, it's your business, it's what you choose to value and how you hold yourself in integrity, it's how you serve your tribe / community / and the world. In a world that's asking you to isolate your product / service and detach it from the bigger scheme of things, it's easy to miss the point. And once you have that figured, and you’re ready for the next step, and then you can make it about the font …