How do you make a billion dollar nest? It took Tony Fadell just 3 years to do it, and in the wake of his success will come another 1,000 millionaires. Will you be one of them?
This month, Tony’s 3 year old company, Nest Labs, was bought by Google for $3.2 Billion. He is riding a new wave – “The Internet of Things” – where smart, connected devices (from fitness trackers to robot cars) will create anew economy bigger than the “Internet of Information” has created so far.
Cisco forecasts there will be 50 billion internet-connected things by 2020, compared to a predicted 8 billion humans on the planet (of which 3 billion are connected today). The businesses that will dominate this space haven’t even started yet. One may be yours. If you have any such plans, what can we learn from Tony’s success?
Tony has created a $3 billion business with just one product: A smart thermostat. Here are 3 of his biggest steps in getting there:
1. TO BE AN ENTREPRENEUR, FIRST WORK FOR YOUR HEROES
Tony launched two companies in college. Both failed. Then he worked out the magic formula – go work for someone you can learn from. He went to work for General Magic, a team of Apple alumni that led to a job at Apple.
As he says: “To say ‘I’m entrepreneurial, I’ll never work for anyone’ is a little naïve. Don’t see going to work for somebody that you really respect and admire as a job. It’s getting your Master’s and Ph.D. in doing what you really want to do in your life,”
From 2006 to 2008, Tony worked on the iPod team and became known as “The Podfather”. Finally, at age 39, he felt ready to launch his own company and quit to start it. He just didn’t know what it was yet…
2. DOING GOOD IS MORE IMPORTANT THAN LOOKING GOOD
After leaving Apple, while renovating a house, Tony came across a real-life problem: “I discovered there was your thermostat that controls 50-60% of your energy costs every year – and no one knows how to use them and they’re ugly and frustrating.”
“I was like: this is a problem that’s looking to be solved! And when I looked at all the competition, there was no real competition to do the class of product that we set out to build. It just fell in my lap and I was like: I have to do this.”
The problem was, everyone hated the idea. As Tony says, “My wife’s first reaction was: Are you nuts? How can the iPod guy be doing something so cool and go into thermostats? They’re never going to be cool.”
Everyone agreed with his wife. What was he thinking? But Tony’s focus was on the future and a world where conserving energy (and reducing energy bills) in smart ways was a billion dollar market.
3. CUT OUT THE MIDDLE MAN
In three short years, Tony has gotten over 1% of American Households (over 1 million of the 100 million homes) to buy the Nest Thermostat. As it learns your energy use patterns, it can save 50% or more of your energy use. The biggest shift, though, was the shift he made from thermostats being a building product to a consumer product.
“With the thermostat, we revolutionized the product… but we also revolutionized the sale of it. Most thermostats were only purchased by contractors and installed by contractors: what we did was a radically different approach.”
“We took a risk saying: maybe the consumer will actually install it. It turns out — because we focused so much attention on getting the installation experience right and making it so easy to install — that over 95% of them are actually installed by users themselves. Which you wouldn’t believe: I thought it was going to be more like 50-60% but that’s not the case. We have 80-year-olds posting videos on the web of them putting it in.”
Tony cut out the middle man – the slow moving building industry – and went straight for the consumer. This is the same strategy we are seeing for every company disrupting an industry – from media, to communications, travel, trading, retail, education and now home appliances.
WHAT’S YOUR NEXT BIG SMALL THING?
In the next 5 years, everything around you is going to be getting smart and connected faster than we humans have. From your appliances to your clothes to your bike to your car.
“The Internet of Things” is not just a new wave that will change the way we live. It’s also a wave that can change the world. Like when a small thermostat can cut home energy use in half.
When asked whether the ipod or his nest thermostat is the more important product, Tony replies, “It’s nice to have music everywhere and movies everywhere, but it’s not exactly helping to save the world.”
What’s the big small thing you can do? Create it, connect it, change the world – and make your own million dollar nest.
This month, Tony’s 3 year old company, Nest Labs, was bought by Google for $3.2 Billion. He is riding a new wave – “The Internet of Things” – where smart, connected devices (from fitness trackers to robot cars) will create anew economy bigger than the “Internet of Information” has created so far.
Cisco forecasts there will be 50 billion internet-connected things by 2020, compared to a predicted 8 billion humans on the planet (of which 3 billion are connected today). The businesses that will dominate this space haven’t even started yet. One may be yours. If you have any such plans, what can we learn from Tony’s success?
Tony has created a $3 billion business with just one product: A smart thermostat. Here are 3 of his biggest steps in getting there:
1. TO BE AN ENTREPRENEUR, FIRST WORK FOR YOUR HEROES
Tony launched two companies in college. Both failed. Then he worked out the magic formula – go work for someone you can learn from. He went to work for General Magic, a team of Apple alumni that led to a job at Apple.
As he says: “To say ‘I’m entrepreneurial, I’ll never work for anyone’ is a little naïve. Don’t see going to work for somebody that you really respect and admire as a job. It’s getting your Master’s and Ph.D. in doing what you really want to do in your life,”
From 2006 to 2008, Tony worked on the iPod team and became known as “The Podfather”. Finally, at age 39, he felt ready to launch his own company and quit to start it. He just didn’t know what it was yet…
2. DOING GOOD IS MORE IMPORTANT THAN LOOKING GOOD
After leaving Apple, while renovating a house, Tony came across a real-life problem: “I discovered there was your thermostat that controls 50-60% of your energy costs every year – and no one knows how to use them and they’re ugly and frustrating.”
“I was like: this is a problem that’s looking to be solved! And when I looked at all the competition, there was no real competition to do the class of product that we set out to build. It just fell in my lap and I was like: I have to do this.”
The problem was, everyone hated the idea. As Tony says, “My wife’s first reaction was: Are you nuts? How can the iPod guy be doing something so cool and go into thermostats? They’re never going to be cool.”
Everyone agreed with his wife. What was he thinking? But Tony’s focus was on the future and a world where conserving energy (and reducing energy bills) in smart ways was a billion dollar market.
3. CUT OUT THE MIDDLE MAN
In three short years, Tony has gotten over 1% of American Households (over 1 million of the 100 million homes) to buy the Nest Thermostat. As it learns your energy use patterns, it can save 50% or more of your energy use. The biggest shift, though, was the shift he made from thermostats being a building product to a consumer product.
“With the thermostat, we revolutionized the product… but we also revolutionized the sale of it. Most thermostats were only purchased by contractors and installed by contractors: what we did was a radically different approach.”
“We took a risk saying: maybe the consumer will actually install it. It turns out — because we focused so much attention on getting the installation experience right and making it so easy to install — that over 95% of them are actually installed by users themselves. Which you wouldn’t believe: I thought it was going to be more like 50-60% but that’s not the case. We have 80-year-olds posting videos on the web of them putting it in.”
Tony cut out the middle man – the slow moving building industry – and went straight for the consumer. This is the same strategy we are seeing for every company disrupting an industry – from media, to communications, travel, trading, retail, education and now home appliances.
WHAT’S YOUR NEXT BIG SMALL THING?
In the next 5 years, everything around you is going to be getting smart and connected faster than we humans have. From your appliances to your clothes to your bike to your car.
“The Internet of Things” is not just a new wave that will change the way we live. It’s also a wave that can change the world. Like when a small thermostat can cut home energy use in half.
When asked whether the ipod or his nest thermostat is the more important product, Tony replies, “It’s nice to have music everywhere and movies everywhere, but it’s not exactly helping to save the world.”
What’s the big small thing you can do? Create it, connect it, change the world – and make your own million dollar nest.
Have a fabulous year ahead,
Founder, Entrepreneurs Institute
Gong Xi Fa Cai!
Welcome to the Year of the Horse! Gong Xi Fa Cai!
Fast Forward your Business
In just over a month, i will be in Australia to kickstart our 4th Fast Forward your Business Global Tour. Over 8,000 entrepreneurs have attended the Fast Forward annual tour in the past. The Australia tour will be followed by Japan & Taiwan in June, US in August and UK in September.
This is the one event to catch up with the very latest strategies and systems to fast forward your business. I will be joined by leading Change Makers, sharing with you the very latest of what is working TODAY.
To know more about the cities and dates, click here.
Virtual Conferece Replay
I’ve been overwhelmed by the TON of emails and voicemails received in the last few days sharing how much everyone loved our Fast Forward your Business Virtual Conference. We had over 1500+ on the webinar. The response and the feedback to it has been great. It’s pretty exciting to see the interactions happening already.
Here’s what one of our attendees shared post the webinar
“Took notes on everything Roger said. Even though it was just a webinar, afterword it felt like I left a rock concert. Looking forward to reading ‘Millionaire Master Plan’.” – Carlos, San Diego
So, because I want to make absolutely sure that everyone who wants to watch this remarkable and free Webinar and avail the special offers can do so, we’ve decided to put the Webinar replay up for a very limited time (until Sunday of this week).
Here’s what one of our attendees shared post the webinar
“Took notes on everything Roger said. Even though it was just a webinar, afterword it felt like I left a rock concert. Looking forward to reading ‘Millionaire Master Plan’.” – Carlos, San Diego
So, because I want to make absolutely sure that everyone who wants to watch this remarkable and free Webinar and avail the special offers can do so, we’ve decided to put the Webinar replay up for a very limited time (until Sunday of this week).
The Webinar lasts about 2 hours. Its loaded with valuable content and strategies, so be sure to schedule the full amount of time to watch the entire thing.
How you lead with your Genius
I’ve seen so many cases where leaders have run into trouble because they’ve acted in a way they are naturally not good at.
You see, Luther, all great leaders out there, say Richard Branson, Jack Welch, Warren Buffet and Mark Zuckerberg each has a different way of leading and they’ve been successful because they’ve followed their Genius. Some are good at managing disputes internally and externally, very good with people whereas some are good at setting up goals for their teams and sharing their vision.
Imagine Steve Jobs leading the way Jack Welch does, i.e. focusing on developing strong relationships and being a people oriented leader. He would’ve failed miserably. We all know Steve Jobs was not a peoples person. He was a task oriented leader.
You have a natural way to lead. Knowing this allows to lead your team in extraordinary ways. Often you will find your natural leadership style is very different to your friends and workmates.
Please note: In order to view this video you need to have completed the Free, 2 minute Genius Test.
Leave a Reply