If a private-equity fund or a venture capitalist was to invest in a chain of schools in backward regions of the country, that would be impact investing
When an investor puts money into a company, it is with the expectation of getting a good return. Impact investing is not charity and investors expect a return here too. The difference is that here they also want to make a positive impact. Besides looking at returns, they look to invest in companies whose activities can influence the environment and society.
Full article - http://www.livemint.com/Money/GJD3pBlJuneRAQfSd6WgoM/Dejargoned-impact-investingthe-business-of-doing-good.html
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