• Be Clear On Your Passion:

Contrary to popular belief, your passion is what you want to spend your time doing and not some random vision written on a blackboard in the sky that you somehow need to “discover”. Ask yourself what you love doing day in day out because ultimately this is your passion.

 

• Align Your Passion With What You Are Good At:

Most people skip these two most important parts of the process, thinking it will get them to the money quicker. They think that there is more money to be made in another business and that the grass is always greener. If you pick your industry based only on how much money you think you can make, then you can expect to always be chasing the money.

 

• Find A Market You Want To Work With And Work Out What Their Biggest Pain is:

Again, most people do this the wrong way. They think “who is most likely to pay me the money”, and even if they aren’t in the market they want to work with, they push on anyway. This again is the road to pain and struggle.

 

• Tailor What You Offer (your passion, product, or service) to the avatar of the people you most want to work with:

In other words, think of a character that represents the people you want to work with (your avatar) and design your offering for just that person. Give them a name, and describe every detail of their pain, their fears, their hopes, their current situation… down to even the more tangible aspects of their lives like where they shop and their educational backgrounds. This will allow you to hone what you have to offer precisely to what they want, and this will form the basis of your marketing messaging when you talk to them. At this point, even early on in the process, you’re making it easy for them to buy.

 

• Work A Marketing Plan:

What we mean by this is simply create a plan around how you are going to connect with them. Period. Create a database of people you can email (or snail mail) and build up a relationship with them. This is your audience. These are the people who are an ideal fit for your product or service and are interested in hearing your message. Make sure you have an easy way to be in touch with them so that you can communicate about your product or service before it’s even ready. Part of this plan will then be to build a relationship with your audience, getting them involved in developing the product (or service), then communicate what is available and make it really easy for them to buy.

 

• What Are You Going To Do About It?

Never leave the scene of learning something new without taking new action. It’s time for you to declare which action step you’re going to put some attention on and why. Share in the comments below.