What Nawal Ramasar, Winner of the Shine Awards, doesn’t know about franchising couldn’t fill a page up. His strengths lay in fast food retailing, as well as supermarkets and retail consulting. Nawal’s knowledge and entrepreneurial spirit are inspiring for anyone looking to enter the market. From being one of the first McD fast-food franchises to launch into South Africa, Nawal has experienced the highs and lows of the industry and achieved great success.

 

By 2019, Nawal owned and ran six stores across the food market and was forced to exit in a very flat economy to focus his attention on his consulting and business coaching business. Nawal saw various opportunities for growth especially for businesses that were trying to pivot using digital marketing platforms.
 

• What was the problem?

2020 was a challenging time for Nawal when he lost almost all his consulting clients due to the enforced lockdown. His clients went out of business, and so did he. It was time for a new plan, and to start building it, Nawal joined the Genius Accelerator Programme with Michelle Clarke as the lead. Nawal wanted to build a new customer pathway, but first, he needed to figure out who he could help with what he knew. His I.P. (intellectual property) was his industry know-how but how would that work best in this new pandemic changed world?

 

He realised the same businesses he’d worked with before needed help in figuring how to think outside of the box now. Discovering how they could pivot their current business offerings to match the needs of the market in 2020. Where were the unseen opportunities that the pandemic had created? That was something Nawal knew he could help with, always having been one to see a solution to the problem that others couldn’t
 

• New Funnels, New Opportunities

To attract these new clients, Nawal worked on building new funnels into his consultancy. He’d always struggled somewhat with technology but with the right guidance, now was the time to utilise it fully, using Linkedin Marketing techniques and Facebook Ads. Both places he could attract his ideal client.

 

He collaborated with an Australian Marketing platform, becoming their South African local reseller. Nawal knew he could take this fully built-out product directly to his clients to help them get talking to their customers online. He also focused on building out the core units of his consultancy; in particular how to simplify growth for clients who needed an easier path to market. Knowing SMEs often lost sight of building value in their business, Nawal also worked to educate his clients on the need to build assets of value. Using MIT-developed Core Value software for this purpose is what set his practice apart, while also adding significant value to a growing client base. Looking to a future where time wasn’t sold for money.

 

• Flying Results

Nawal’s results were fantastic. Having started with just 1 client, ten weeks later found Nawal supporting a new client per week. Even earning him the moniker, ‘Client a Week Nawal’. With the right offering in place, he focused on building his own client base and set time aside each day for attracting and converting leads.

 

His top lessons for 2020 are to take what’s given and be consistent in applying those learnings to your process, and watch how your business grows. Also by remaining focused on how you want to work, you can avoid staying in the time for money zone for too long. Always keeping in mind how your business can be earning money without you. That’s the key to true financial freedom.

 

• Problems Faced

Market Collapse
Technology Aversion
Time for Money

 

• Solutions Found

Genius Accelerator Programme
Partnerships built through Genius U Community

 

• Results Produced

Client a week for Consultancy Business
Clarity of Offering

 

• Nawal’s Links

Genius U: https://www.geniusu.com/users/1162668
LinkedIn: https://www.linkedin.com/in/nawal-ramasar-29812914/
Business XL Maximum: https://businessxlmax.com/