There is a shift ahead and it is driven by a need to be more sustainable and ethical, with quality being championed above quantity, and this shift is seeing the business start-up market evolve.

There is a marked difference between the businesses that are looking to dominate and gain funding quickly and vastly and those that are looking to deliver a solution-based product or service, with sustainability and quality in mind.

We are now seeing those that value sustainability and bringing about positive change, championed above those who don’t. People are choosing brands that mirror their own values.

To stay ahead of this changing market, businesses should show their commitment to how they are fulfilling social responsibilities, and these should be stated and demonstrated across all activities and marketing.

One of the pathways companies can take to instigate change is through education and learning.

The necessity for a truly 21st-century learning system that reflects the needs of society, and the economy is, in fact, long overdue. Many edtech companies are offering solutions to some of the critical issues that have troubled economies globally for the past decade or more. Namely, skills gaps, unemployment and social inequality.

These global issues are highlighted in the United Nations 2030 Agenda for Sustainable Development, which has 17 Sustainable Development Goals (SDGs) at its core. These SDGs include reducing inequalities and ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. Educational inequality is an age-old problem that today’s tech has the power to answer. Firstly, purely from a geographical perspective, edtech can offer increased inclusivity. We can move from a system where learning is restricted to those with access to school buildings to one in which everyone can gain access to quality teaching, regardless of where they live.

This is the goal that Genius Group is working towards and our global edtech platform is making education and lifelong learning accessible to all, including those from marginalised groups.

We are doing this by increasing the number of Genius Camps for kids and growing the platform globally. Genius School US plans to impact over 100 students and families in the coming year with sponsored camps igniting and fostering the inner genius in all children.

Genius Group is also running camps in Bali for children living in an orphanage, and in Thailand, we are offering a bilingual camp for students.