Shutterstock is an online platform that offers royalty-free images, videos, music, sound effects, and design assets. It’s used by content creators for websites, ads, social media, videos, and various client projects.

Shutterstock’s library includes photos of real people, products, workplaces, cities, lifestyle scenes, cartoons, and other graphics that fit modern digital projects. It also includes short video clips, background music, vectors, icons, and templates; this makes it useful for people and teams who work across different types of content.

In recent years, it’s also added GenAI tools that let users create and edit content using text prompts.

Now, Shutterstock is not only a place to download files; it’s also a place to generate new visuals, change existing ones, and adapt content without starting over from scratch, hiring photographers, or worrying about copyright issues.

Even Shutterstock’s GenAI tools are built to work with licensed data and are designed for commercial use. Users can now describe what they need and let the platform generate options, saving tons of time while providing flexible pricing options.

Who Should Use Shutterstock?

Shutterstock is useful for content creators who want to work faster.

Freelancers and marketing teams who build websites, landing pages, ads, newsletters, and social content use Shutterstock’s GenAI tools to create custom visuals when stock images feel too generic. Content creators can generate images that match a specific style or theme without hiring a designer.

It is also useful for agencies, ecommerce sellers, course creators, and startups that need ongoing access to royalty-free media. If you regularly publish content or run paid ads, having a library of licensed images and videos, and the ability to instantly create new content, can save time and reduce risk.

Shutterstock is especially helpful for users who want flexibility. If you often need to tweak visuals, test variations, or work on tight deadlines, the GenAI tools help reduce manual work.

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What Can Shutterstock be Used For?

Shutterstock can be used for both traditional stock media needs and AI-generated content.

For websites, users can generate custom hero images, background visuals, or section graphics using text prompts, which is useful when a brand needs a specific look that is hard to find in standard stock images.

In online advertising, Shutterstock’s GenAI tools allow users to create multiple image variations for the same campaign. This helps test different styles, colors, or layouts without repeating the full design process.

Content creators can use AI-generated images for blog posts, social media graphics, thumbnails, and promotional visuals. The tools make it easier to match visuals to a topic or mood.

Shutterstock’s AI image editor also helps users modify existing stock images. You can extend backgrounds, remove objects, or adjust image layouts to fit different platforms.

Video creators can use AI-assisted tools for background visuals and concept development, while still using Shutterstock’s licensed video and audio library.

All AI-generated content comes with usage rights designed for commercial projects, which is important for client work and ads. 

How To Use Shutterstock?

Using Shutterstock’s GenAI tools follows a simple workflow.

Step 1: Create an Account

 

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