Welcome to the Salesforce and Data Microdegree that empowers GeniusU and Entrepreneurs Insitiute team members to use Salesforce effectively and efficiently.
- Understand basic Salesforce terminology and organisation
- Navigate the Salesforce platform to create reports and dashboards to analyse their data
- Understand the use of Calendly, Zapier and Google Sheet integrations to Salesforce
- Understand how products, email journeys and claiming pages are set up
Your Microdegree Mentor
Alina joined the Entrepreneurs Institute team in 2019 as the EMEA Event Logistics Manager. In 2020, as the company pivoted at the start of the pandemic, Alina transitioned in a Data Analyst role for the Genius Group, and has played a pivotal part in ensuring that the company transforms into a data-driven company. Alina has taken the lead in implementing the correct data collection processes, analysis and presentation in the company. She has also been the lead trainer in the company on how to effectively use Salesforce so that more team members have a clear oversight over their data. Alina has now also stepped into the Data Manager role, leading the team of data ninjas in their endeavours to remain data focused and data driven.