As some of the Trusted Buyers Club (TBC) members know, I’ve been transitioning my brand from “Your Marketing Mentor” to “Vibrational Marketing Mentor” after the insights of the amazing Entrepreneur Summer School earlier this year.

The need for change was more intuitive than it was intellectual and I’ve since been struggling to articulate exactly what Vibrational Marketing is and how I plan on offering it as a service. More importantly, how do I integrate it into Wealth Dynamics and the value cycle in a way that complements instead of detracts from Roger’s work?

Over the past couple of months, my interaction with TBC members have been remarkable in helping me fill in the blanks. They are, indeed, a phenomenal bunch. Coupled with a recent 8-day No Ego Retreat that stripped my personality down to its core, this insight popped into my mind this morning. Let me know what you think!

REVISITING THE WEALTH DYNAMICS SQUARE

We’re all familiar with Dynamo, Blaze, Tempo, and Steel frequencies. My entire business model is based on these characters. 

But I’ve also noticed that I’ve been using these labels more and more to avoid some of those not-so-pleasant tasks that’s not within my wheelhouse. This was, of course, confirmed at the retreat where instead of encouraging us to identify with our personalities, it got to the root of why we attach ourselves to these identities in unhealthy ways and use them as avoidance strategies.

So it got me thinking… Starting with Dynamo, how can I relabel the Wealth Dynamics square without the labels?

Dynamo is all about intuition. 

Intuition is where you access unconscious knowledge and universal wisdom, which we usually block by identifying too much with our bodies, thoughts, and emotions.

As we start, the key questions to ask are: Who am I without my body? Who am I without my knowledge? Who am I without my emotions?

This isn’t easy, especially when we’ve identified with this ego part of ourselves for our entire lives! But when we do, even if only for brief moments at first, we realise that without our bodies, knowledge, and emotions, we’re pure Spirit frequency. We realise that our natural state of being is unconditional love, empathy, omniscience, and abundance.

When tapping into Dynamo frequency as an embodiment of Spirit, we express who we are through our innate creativity.

With Blaze, it’s in the connection. 

When we realise we’re pure Spirit energy, we see others as pure Spirit energy. We connect from a place of compassion and, with a heightened sense of empathy, our interaction becomes an exchange of energy that transcends words, actions, or monetary value. It’s a spiritual connection.

Tempos serve.

When we empathise with the people we serve while embodying Spirit energy, we feel what they feel, see what they see, hear what they hear, smell what they smell, and taste what they taste.  Serving them becomes a mutually rewarding experience. 

All-about-the-detail Steel. 

Herein lies the crux of vibrational marketing: When we’re embodying Spirit frequency, we’re omniscient. We already know all the details! The difference is that the necessary details reveal themselves to us through intuition. It tells us when to show up and when to decline. It tells us where to go and what to do. And it does this simply by us being acutely aware of who we are from one moment to the next.

This doesn’t mean not having a long-term vision or a clear strategy. On the contrary! It means creating a long-term vision and a clear strategy based on who we are as Spirit. 

A NEW-LOOK VALUE CYCLE

In practical terms, what does this look like? For me, it requires a small tweak to the value cycle. Not in the cycle itself, but by replacing the labels with positive affirmations:

• When tapping into Dynamo frequency to attract followers: "Knowing myself as an embodiment of Spirit, I am creativity."
• When tapping into Tempo frequency to build my community: "Knowing myself as an embodiment of Spirit, I am empathy."
• When leveraging Steel frequency for turning community members to prospects: "Knowing myself as an embodiment of Spirit, I am omniscience."
• When leveraging Blaze frequency for turning prospects into customers and lifetime fans: "Knowing myself as an embodiment of Spirit, I am abundance."

By removing the labels and affirming myself as my true essence, I instantly raise my vibration when it comes to marketing. 

The result is that by raising our own consciousness, we’ll automatically attract people, situations, and opportunities that match our vibration. That, in its essence, is vibrational marketing.

And if I were to articulate my Vibrational Marketing Mentoring offering, it would be that I’ll guide you through the value cycle...knowing ourselves as the embodiment of spirit, creativity, empathy, omniscience, and abundance. 

Let me know if this resonates with you. As always, your feeback is much appreciated. <3