There are two sides to a coin; likewise, there are two perspectives on entrepreneurship. One is from the point of view of the business or the entrepreneur and clients, and the other is the lender or investor’s point of view. The 5C’s of entrepreneurship focuses on the desirable characteristics of a business from that perspective.
A lender plays a crucial role in the journey of an entrepreneur, and hence having the five desirable characters should not be undermined either.
Let’s have a look at these famed 5 Cs of entrepreneurship that every lender looks for 💰.