This microdegree shows you 3 simple steps for developing a marketing strategy guaranteed to engage potential and existing customers. 

  1. Step 1:  Choose the product for your next marketing campaign and decide on the budget and time you're willing to invest.

  2. Step 2: Generate an instant avatar, which you will use as the basis for building your buyer persona.

  3. Step 3: Create a high-level campaign marketing campaign based on steps 1 and 2.

By the end of this course, you will have a working template for planning targeted marketing campaigns on the go.

(15 reviews)
Allison Wentworth Ross
Allison Wentworth Ross
South Africa


Microdegree Outcomes
  • You will gain clarity on the product, budget and time allocation for your next marketing campaign
  • You will use a quick and easy way to choose an avatar/buyer persona
  • You will create a high-level engagement strategy
Your Microdegree Mentor
Allison Wentworth Ross
Allison Wentworth Ross Mentor

Allison Ross is a writer, editor, marketer and avid student of the Law of Attraction.  Her ebook, "The Easy-Going Entrepreneur: Using the Law of Attraction as your Marketing Strategy,"received rave reviews from entrepreneurs all over the world. 

Allison is the owner of Simply Colossal Content Solutions, a Cape Town-based business aimed at making online marketing easier for entrepreneurs. She is the creator of the 1-Minute Marketing Strategy Quiz, an online tool that facilitates quick and easy strategy decision-making.