This microdegree shows you 3 simple steps for developing a marketing strategy guaranteed to engage potential and existing customers. 

  1. Step 1:  Choose the product for your next marketing campaign and decide on the budget and time you're willing to invest.

  2. Step 2: Generate an instant avatar, which you will use as the basis for building your buyer persona.

  3. Step 3: Create a high-level campaign marketing campaign based on steps 1 and 2.

By the end of this course, you will have a working template for planning targeted marketing campaigns on the go.

(15 reviews)
Allison Wentworth Ross
Allison Wentworth Ross
South Africa


Microdegree Outcomes
Your Microdegree Mentor
Allison Wentworth Ross
Allison Wentworth Ross Mentor

Allison Ross is a writer, editor, marketer and avid student of the Law of Attraction.  Her ebook, "The Easy-Going Entrepreneur: Using the Law of Attraction as your Marketing Strategy,"received rave reviews from entrepreneurs all over the world. 

Allison is the owner of Simply Colossal Content Solutions, a Cape Town-based business aimed at making online marketing easier for entrepreneurs. She is the creator of the 1-Minute Marketing Strategy Quiz, an online tool that facilitates quick and easy strategy decision-making.