This microdegree shows you 3 simple steps for developing a marketing strategy guaranteed to engage potential and existing customers.
- Step 1: Choose the product for your next marketing campaign and decide on the budget and time you're willing to invest.
Step 2: Generate an instant avatar, which you will use as the basis for building your buyer persona.
Step 3: Create a high-level campaign marketing campaign based on steps 1 and 2.
By the end of this course, you will have a working template for planning targeted marketing campaigns on the go.
Mentor
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Your Microdegree Mentor
Allison Ross is a writer, editor, marketer and avid student of the Law of Attraction. Her ebook, "The Easy-Going Entrepreneur: Using the Law of Attraction as your Marketing Strategy,"received rave reviews from entrepreneurs all over the world.
Allison is the owner of Simply Colossal Content Solutions, a Cape Town-based business aimed at making online marketing easier for entrepreneurs. She is the creator of the 1-Minute Marketing Strategy Quiz, an online tool that facilitates quick and easy strategy decision-making.