Internet marketing is just one piece of the big marketing puzzle. It is so much more than knowing how to use the Internet for marketing.

Marketing is a PROCESS of bringing PEOPLE to a PLACE where they PERFORM AN ACTION that leads to the selling of a PRODUCT OR SERVICE at a PROFIT.

If you want your business to succeed online, it starts with understanding the basics of marketing. This Microdegree takes you through all stages of the marketing process.


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Microdegree Outcomes
  • You will identify the different functions in a marketing team
  • You will learn how to create buyer personas for each of your target markets
  • You will create a high-level marketing strategy for your business
  • You will learn how to measure your success
Your Microdegree Mentor
Allison Ross
Allison Ross Mentor

Allison Ross is a writer, editor, marketer and avid student of the Law of Attraction.  Her ebook, "The Easy-Going Entrepreneur: Using the Law of Attraction as your Marketing Strategy,"received rave reviews from entrepreneurs all over the world. 

Allison is the owner of Simply Colossal Content Solutions, a Cape Town-based business aimed at making online marketing easier for entrepreneurs. She is the creator of the 1-Minute Marketing Strategy Quiz, an online tool that facilitates quick and easy strategy decision-making.