Internet marketing is just one piece of the big marketing puzzle. It is so much more than knowing how to use the Internet for marketing.

Marketing is a PROCESS of bringing PEOPLE to a PLACE where they PERFORM AN ACTION that leads to the selling of a PRODUCT OR SERVICE at a PROFIT.

If you want your business to succeed online, it starts with understanding the basics of marketing. This Microdegree takes you through all stages of the marketing process.

(15 reviews)
Allison Wentworth Ross
Allison Wentworth Ross
South Africa


1 Review
Microdegree Outcomes
  • You will identify the different functions in a marketing team
  • You will learn how to create buyer personas for each of your target markets
  • You will create a high-level marketing strategy for your business
  • You will learn how to measure your success
Your Microdegree Mentor
Allison Wentworth Ross
Allison Wentworth Ross Mentor

Allison Ross is a writer, editor, marketer and avid student of the Law of Attraction.  Her ebook, "The Easy-Going Entrepreneur: Using the Law of Attraction as your Marketing Strategy,"received rave reviews from entrepreneurs all over the world. 

Allison is the owner of Simply Colossal Content Solutions, a Cape Town-based business aimed at making online marketing easier for entrepreneurs. She is the creator of the 1-Minute Marketing Strategy Quiz, an online tool that facilitates quick and easy strategy decision-making.