Psychology of Communication
SA Business hub


Luther Diedericks

Luther Diedericks

SA Business hub

Assessments


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$97

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Are you communicating with potential clients in a way that brings them comfort in times of uncertainty?

According to Warren Buffett: "One easy way to become worth 50 percent more than you are now at least is to hone your communication skills. If you can't communicate, it's like winking at a girl in the dark: Nothing happens. You can have all the brainpower in the world, but you've got to be able to transmit it.

This is particularly true in sales. 

With the current turmoil created by the pandemic, potential customers need comfort about the future now more than ever. You don't have to predict the future in order to accomplish this. You simply need to know how to effectively communicate in the style that best resonates with them. Some people like detail, some like the big picture, some like emotions, and some like structured communication. If you do not understand your own communication style and those you're communicating with, you're likely to be winking at a girl in the dark and nothing would happen. You just won't connect.

Introducing 2Interact...

An award-winning communication framework, developed over the last 12 years, 2Interact considers the uniqueness in the way individuals communicate. In this package, you'll find out your communication style and your communication behaviour.

1. COMMUNICATION STYLES

  • Analytical: Facts and detail
  • Methodical: Structure and sequence
  • Connected: Emotions and empathy
  • Visionary: Big picture and new ideas

2. COMMUNICATION BEHAVIOURS

  • Competing: "My way" and directive
  • Avoiding: "Not urgent" or "Too little info"
  • Accommodating: "Your way" and agreeing
  • Collaborating: "Our way" and give/take

When people are uncertain, the most critical skill is to communicate in a way that creates comfort and seeing the future. This becomes even more critical when communication might not be face to face. Unfortunately, virtual communications often lead to misunderstandings as the context and emotions might be misunderstood. It is, therefore, paramount to resonate in your communication with others. People must be equipped with the ability to understand how people differ in their preference in communication. Some people like detail, some like the big picture, some like emotions and some like structured communication. If you do not understand this, you will communicate in your own preference and completely lose out on possible opportunities.

As part of this package, you receive:

  1. Your 2Interact communication profile
  2. A virtual debriefing session
  3. InVirtual teractive worhop to experience

Once you understand your communication style and how you communicate, you're able to create messages with clarity and purpose in a way that connects with others on a level they can understand.

More about the workshop

This workshop focuses specifically on these aspects:

  • Different styles and behaviors in communication
  • Understanding other people’s and your own
  • Applying preferences in communication to your methodology 
  • Making the styles of communication and the behaviors in communication practical for your company and the offerings you have
  • Making the styles of communication and the behaviors in communication practical for every interaction point in your methodology (with the customer or internal)
  • Trust and Ethics in sales and making it practical
  • Influence and Persuasion techniques
  • Listening skills
  • Attitude and believing in yourself

Why me as coach?

I was not only personally trained by Deon Basson, the creator of the 2Intertact methodology, but am a seasoned and well-qualified professional, a Certified Business Advisor, and a Mentor with IBASA. I’m also a Creator profile and in the top 5% in mentors ranking on GeniusU see https://www.geniusu.com/users/1083615


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Stacey Webber

Steel

Stacey Webber

Consultant

I took this test a few weeks back and I am really just BLOWN AWAY by the test, my report and the debrief that Luther gave me today. The test told me things about myself that I was definitely not aware of in my communication styles and behaviours. Luther's debrief gave me a ton of insight into the communication styles I am best at (Methodical and Analytical) and he also suggested ways for me to improve my communication skills I am not best at (Visionary and Connective). In the debrief we also discussed my communication behaviors and how it is best to be on the win/lose side and not the lose/lose or win/win sides which I am currently on. Thank you so much for these valuable tips Luther, definitely an assessment that everyone should partake in.

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