In the early 90s, marketing changed forever as the Internet provided a new way of reaching potential customers. 

While the new opportunities may have provided a low barrier to entry for entrepreneurs to learn Internet marketing skills, it is the marketers whose knowledge is steeped in traditional marketing principles that are able to weather any economic storm.

What makes this Marketing and Sales program unique is that it is founded on tried-and-tested traditional marketing and sales basics that apply to both online and offline marketing goals, small businesses and large corporations, and new and old businesses. Coupled with my wealth of experience, you're guaranteed to complete this training with a solid understanding of the foundations of marketing and sales.

COURSE CONTENT

This course is broken down into the six modules of the Sales Diamond.

MODULE 1: Introduction to the Sales Diamond

• An overview of the Sales Diamond
• The four stages of learning
• An introduction to marketing and selling
• To read - End of Year Business Growth Strategies; Service is not Servitude
• To Apply - A self-assessment to apply within your own organisation

MODULE 2: Sales

• The secret formula for sales growth -  the five factors that have the potential to make a positive contribution to your bottom line.
• Valuing yourself and your offering
• Insight - The Changing Face of Selling
• To Read - What is the real value of your products?
• To Apply - Sales theory and application of the secret formula for growth in your organisation

MODULE 3: Plan/Review

• Marketing strategy and sales
• A word about transparent marketing
• Insight – Miracle Brands: You, at Your Best, Delivered to The World
• To Read – Marketing through building relationships in business
• To Apply – Do a Marketing and Sales analysis and determine objectives

MODULE 4: Cash flow/Profit

• Profitability and cash flow
• Some important financial ratios
• Insight – Focusing for profit
• To Read – Cash flow solutions for your business
• To Apply – Determine your business's cash flow needs

MODULE 5: Debtors/Clients

• The A,B,C's of operating your business
• The five relationships developments stages
• Insight -  If you don't take care of your customers, your competitors will.
• To Read – Grow and sustain your customer relationships
• To Apply – Manage your debtors trading cycle

MODULE 6: Product/Service

• Make your product or service Wow!
• Insight – Double marketing results
• To Read – Crucial questions all consumers ask and how to answer them
• To Apply – Take five steps back

YOUR COURSE MENTOR

During a career of more than 35 years in National and Local Government, I established myself in the disciplines of Human Resources, Public Relations, Organisational Management and Development. I hold degrees in B.Com, Hons B&A and MBA, and I qualified as an Awards Assessor of the SA Excellence Foundation, practitioner of the Appreciative Enquiry, an organisational and community development Methodology, a train-the-trainer practitioner applying competency-based performance management interventions and Business re-engineering. I am a Life and Business Coach, a Certified Business Advisor/Mentor with www.ibasa.org.za, the chairperson of the West Coast Chapter, and the Director of the SA Small and Medium Enterprise Federation www.sasmef.org.za.

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Refund Policy
No refund can be made for cancellations upon successful payment.