Did you know that 81% of Millennials said they believed that the private sector has a very important role to play in achieving the Global Goals. This demographic is arguably set to be the most important for business as they make up the largest generation alive.
Millennials are expected to account for 50 per cent of the global workforce by 2020 and they are re-shaping spending and consumption patterns whilst shaping the global economy as they enter into their prime spending years.
80 per cent said the most effective way for business to contribute to the Goals is by creating new business models and partnerships. In other words, corporates must move beyond ‘CR as usual’ and challenge conventional approaches to creating social benefits
Do you think we are totally being asked to get our acttogether not just on the marketing side, but actually on the service side and really "walk the talk" on CSR!! ? - oh and my thoughts - we let me tell you the marketing without true accountable action on CSR has gone on for too long, our future is not going to put up with it any longer.!!.
Read Full Article: - http://www.eco-business.com/opinion/business-action-on-the-sdgs-closing-the-trust-deficit/ Research Paper:- http://corporate-citizenship.com/our-insights/advancing-sustainable-development-goals-business-action-millennials-views/