Conventions of how trust is built, managed, lost and repaired – in brands, leaders, and entire systems are being turned upside down. Technology is creating new mechanisms that are enabling us to trust unknown people, companies and ideas. Think Airbnb, Tinder and Bitcoin. At the same time, trust in institutions is fading. A shift is underway from the 20th century defined by ‘institutional trust’ towards the 21st century that will be defined by ‘distributed trust.’ This does bring a certain amount of uncertainty, however it is ensuring we are answerable to our own actions, our own buying habits, our own living habits,
To gain trust in the new Trust Ecomony we as consumers wiil 1. Trust the Idea 2. Trust the Platform 3. Trust the Other User
What a wonderful and beautiful way to move forward.. Forward with Trust..
Trust #TrustCurrency #ImpactDynamics
This article is based on ideas from Rachel Botsman. Rachel is a recognized global authority on how collaboration and trust enabled by technologies will change the way we live, work, bank and consume.