Digital marketing encompasses all marketing efforts that use an  electronic device or the internet. Businesses leverage digital channels  such as search engines, social media, email, and other websites to  connect with current and prospective customers.


                               

A seasoned inbound marketer might say inbound marketing and digital  marketing are virtually the same thing, but there are some minor  differences. And conversations with marketers and business owners in the  U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about  how those small differences are being observed across the world.


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