Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.
The best in the business will tell you, if you want your customers to come back for more, you have to give them something no one else has.
No matter what field you're in or what goods or service you're selling, the key points to a "qualitative deal" are:
- Good design – looks and style
- Good functionality – it does the job well
- Reliable – acceptable level of breakdowns or failure
- Consistency
- Durability
- Good After Sales Service
- Value for Money
"Quality is about meeting the needs and expectations of customers."
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