About Martin Haseman, founder of Simple and Effective: I learned my trade in the UK’s professional business publishing marketplace before moving to the USA. During 26 years in the States, I started up and grew a multi-million dollar advertising agency based in San Francisco for over ten years, hiring more than 30 people. I then worked as Creative Director for VistaPrint when they started up, and for several corporations and other agencies before running my own freelance branding agency on the East Coast. I returned to the UK in 2016 and am now a freelance branding expert.
I help entrepreneurs to brand their businesses, properly identify their buyer personas (or avatars), work on their product or service positioning, and create content that is appropriate and make sense to their customers.
My work speeds up the communication pathways and enhances the relationship, making it easier to build trust and understanding leading to more business... faster.