Influencer marketing works. The sector has grown 20x in the last five years and is now valued at $10 billion dollars.
Whether you wish to position yourself as an influencer or thought leader in your field or work with influencers to promote your product, this programme will introduce you to the world of influencers and help you design and build your roadmap to maximise your influence and awareness building.
Mentor
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Microdegree Outcomes
Welcome to the Influencer Design & Build Microschool.
I’m thrilled to be your mentor for this microschool where we can delve together into the fascinating world of influencers.
The world has always had influencers. People have always been influenced by others – be they friends, family, teachers, experts, artists or celebrities. Influencers are not new. However with the boom of social media, influencers have a fantastic global platform to share their views, promote products and influence their audience to potentially buy a product, go to an event, read a book, even think or act differently.
This introductory level course will help you understand how to harness the power of influencers to promote your products/services/brand to a wider (potentially global) audience.
On the flip side, it will also help you position yourself as an influencer if you are looking to establish yourself as a thought leader or expert in your field.
Either way, content is going to play a pivotal role in your strategy. Great content is at the center of the value exchange between a business, influencer, and buyer. Incorporating influencers in your content facilitates reaching new audiences with brand messages that are credible and trusted.
You may already have established social media channels and an overall online presence. It would be helpful to have a basic knowledge of social media, and a social media plan in place but not essential.
This course will provide plenty of opportunity for questions and I will share my and my PR agency’s first-hand knowledge and experience of working with influencers throughout.
By the end of this microschool, you will have an excellent understanding of:
- what Influencer Marketing is and how it could skyrocket your business growth.
- how to find and engage with the right Influencers for your business
- how to position yourself as an influencer
- how to prepare a 6-month Action Plan for your Influencer Campaign including a targeted list of Influencers who will promote your brand to your ideal customers.
- OR
- how to prepare a 6-month Action Plan to raise your own profile as an Influencer
Your Microdegree Mentor
Alison Shadrack, founder and CEO of Adia PR, is a torchbearer behind some of the UK’s leading entrepreneurs, thought leaders and experts in their field, guiding them along their path to media fame, achieving visibility and recognition in order to promote their brand to their ideal customers and build trust and credibility.
Alison, a serial entrepreneur herself, has a wealth of connections and a talent for raising awareness and building influence. Her passion for good PR is at the heart of everything she does, which is why Alison has won a number of business awards and was recognised by Enterprise Nation and Experian as one of the UK's Top50 Business Advisers and Top5 PR Advisers in 2018. Alison is the Chair of the Institute of Directors in Essex and an IoD Ambassdor for the East of England region.
Alison has built an enviable reputation that keeps her little black book of media contacts growing. Still, she takes this all in her stride and is just as enthusiastic to work with young entrepreneurs and start-ups as she is with those at the top of their game.
Alison has been invited to speak at numerous business and industry events about how PR, social media and influencer marketing can be used to create media fame.
She has provided expert comment for many national newspapers and written articles for leading business publications and websites.
For free advice and top tips from Alison, please join her Facebook Group community The PR Hub for Entrepreneurs.
View Alison's LinkedIn profile here and her business website Adia PR.