EBOOK: The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy

According to Einstein, you can't solve your problems with the same level of thinking that created it. Your marketing problems are no different. The Easy-Going Entrepreneur: Using the Law of Attraction as your marketing strategy offers a different approach to marketing by bringing some universal laws into play. Here's a sneak peek into Chapter 8...

EXTRACT

When it comes to traditional marketing, it's about making decisions with your head, which often leads to chaos. You need to constantly keep abreast of the current marketing tools, customer trends, and technological advancement in order to make feasible marketing decisions. You’re driven by the next customer, the next sale, and profits. With life being as busy as it is, who has time for that?

With vibrational marketing, you learn to listen to your heart's intelligence. You make marketing decisions from a place of peace.

Ok, so this is roundabouts where I lose most readers so this time around, I’m bringing in pictures to demonstrate head-centred thinking versus heart-centred thinking. 

Thinking with your head versus thinking with your heart

In Figure 10, the “before” drawing is me thinking with my head and the “after” is me thinking with my heart.

Figure 10 - Finding my inner genius in 20 minutes

As part of a task for a 3-day Creategy (Creative Strategy) course run by University of Cape Town back in the day, the “before” picture, which I picked up on Google, accurately sums up my attempt on that day when the lecturer said: “Draw your hand.” 

Clearly, I’m no Picasso.

The “after” picture happened when I switched off my brain. In the exercise, we were taught to switch off the logical, judgemental, "you can't do this" part of our brains and trust our natural ability to create something beyond what we thought was possible for ourselves. Suddenly, I was an artist! Without thinking, some other mechanism kicked in as I got into the flow of creating something I didn’t think was possible in me. 

As a side note, anybody can do this and here's the trick... 

Choose any object you'd like to draw. For 20 minutes, draw it while LOOKING AWAY from the paper you're drawing on. Yes, you'll be drawing scribbles, but your mind doesn't know that. It's paying attention to the details of said object and not caring about what you're doing on the paper. The self-criticism is switched off and you get so caught up in the details of your hand that you forget everything else. You get into flow.

After twenty minutes, draw it again, this time looking at the paper when you're drawing. You'll notice that your mind automatically remembers the details and you’re creating from an entirely different space. 

IMPORTANT POINT #1: The moral of the story is that we’re all intuitively creative in the right environment without the negative emotions and self-limiting beliefs holding us back. We’re able to create from a place of inner peace.

Figure 11 shows the “before” and “after” pictures of me solving a problem with my head versus solving a problem with my heart using a biofeedback system that measures my heart-mind coherence.

Figure 11 - Thinking with my head versus thinking with my heart

What is heart-mind coherence? If you’re as old as I am, you were brought up to believe that the brain was the thinker and told the body what to do. Recent science has discovered that the heart has a little brain, too. There is constant communication between the heart and the brain, and the heart can actually tell the brain which chemicals to release into the body. 

The “before” picture was captured when my heart and my brain were not talking the same language. I was in fight-or-flight mode, thinking with my brain and not listening to my heart. The “after” picture is me slowing down my breathing, finding a place of neutrality and calm, and choosing a better-feeling thought so that my heart and mind were in coherence. From that space of peace, I was able to see the possibilities instead of the problems.

IMPORTANT POINT #2: Remember Hawkins Scale and Emoto’s tuning forks in chapter 1? Heart-mind coherence plays a vital role in your level of vibration and the people you naturally attract into your life. It’s no longer just about having the right mindset. It’s about having the right heart-mind-set.

REVIEWS

“This is a must read. I can vouch for both, Allison and her book!” Srijan Bhardwaj - Writer, Internet marketer
“It's good stuff! Very interesting indeed. Great job Allison Wentworth Ross!” Thomas Downer - Internet marketer
“This book changed something in me. Can't stop the goosebumps! Overwhelming.” Isaac Johnson - Marketer, Business owner

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